SEO; categorized in local, national, international and generally, small businesses needs local SEO. If you would like to target in specific locations' users, with local SEO reach out to your potential customers. We have listed the most important 10 seo tips in here.
Your clients are looking for similar businesses to contact. When they search for local services they contact you easily with Google Maps. If you just started the SEO works, don't forget to register Google Maps. Also, you can share into My Business account, campaigns or news about your business.
Sign in your Gmail account on Google My Business
1- Type your business name
2- Choose the category that fits you
3- Enter address details of your business
4- If you have a delivery service, check it
5- Add the areas you serve
6- Your business’ contact details
7- Almost finished
8- Completed the progress
9- Verify your business
10- Preview your business in Google Maps
If you update your website’s meta tags according to local results, the ranking of the website will increase.
We assume that you are a bakery owner in London and provide awesome delicious food. In this scenario, you can change your meta tags as below to boost your local seo.
Title: Oliver’s Bakery 5* Hygiene Rating in London
Description: Are you looking for a bakery shop in London? Affordable postal brownies, stuffed cookies. 5* Hygiene Rating and great taste and multiple payment options in London.
Your customers before buying any service want to read reviews from the targeted business.
You can start to move your business in digital media. The first step is to upload your business images and take care to correctly manage them. Send notification to your customers to start collecting reviews from yelp.com. To increase SEO visibility score, fill out all details of your yelp account.
1B+ users currently are using social media, can’t be a better platform for your local business. To boost your local seo and reach out to your potential customers on social media, now create social media profiles and promote your services or products.
Here are the most popular social media platforms: Facebook, Twitter, Instagram, LinkedIn, Youtube, Pinterest
To increase online visibility and boost your local seo, you should submit your business in your area’s directories. In this way, you can attract more local customers from your area.
You should submit your website into popular directories in the world as well as local business directories in your area. Discover local directories in your area.
Some of International Directories: FourSquare, TripAdvisor, MerchantCircle, Business.com
With the attractive contents, promote your services/products. You can start creating unique content to update your website’s content as well as your website's rising chance of first-page ranking on SERP.
Using content marketing platforms, when creating unique content, gain a backlink. Also, while you were writing content, include your local keyword thus your content will be more important for search engines.
Most Popular Content Marketing Platforms: Medium, Reddit, Quora
With using schema structure, you can increase your website’s visibility so that it boosts your local SEO. Select and start to use the rich snippets fit for your website.
Your website is your first chance to create a strong impression with prospects that's why each user is valuable.
Here are the other tools might you use: Yandex Metrica, Adobe Analytics
Many searches seem to be ‘keywords … near me’. You should write the city name in your website min. 10 times. Also, your meta tags must include your city name.
To acquire better rankings from competitors, you should analyze them. With the competitor analysis tools; you can see your competitors’ top pages, popular topics, and traffic channels by user. Always you need a roadmap for SEO.
Keywords are very important in local SEO, for this reason we determine the best performing keywords for you and work on them for your SEO. What kind of market is targeted local or global? What will be major and minor keywords for local SEO London?